Digital Marketing Specialist

Job Summary:

You are a passionate person who will work in Podro digital marketing team to manage campaigns and solve marketing problems.

Responsibility:

• Optimizing CPI, CPL, CAC and conversion rate
• Managing and providing content for new digital campaigns
• Measuring CAC, CLV and KPI
• Observing compositors' behavior.
• Tracking customers behavior and provide solutions to improve journeys.

Requirements:

• Master Google Ads and optimize campaigns.
• Master Google tools such as Google Analytics, Search Console, Tag Manager and ability to solve problems with the data of these tools.
• Mastery of reporting with Google Sheets and visualization tools such as Google Data Studio.
• Familiarity with the concepts of content marketing and content strategy development.
• At least 2 years of working experience as a digital marketing specialist
• Experience in managing email, native ads and/or display advertising campaigns
• Strong analytical skills and data-driven thinking
• Comfortable working with business, marketing and IT stakeholders
• Good negotiation and communication skills